Exploring consumers' privacy concerns: Does data from three years of student samples support the 'conventional wisdom?'

Eric J. Karson

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Exploring consumers' privacy concerns: Does data from three years of student samples support the 'conventional wisdom?'

机译：探索消费者的隐私问题：三年学生样本中的数据是否支持“传统智慧”？

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It is generally accepted that consumers' privacy concerns negatively affects their willingness to participate in e-commerce. Additionally, factors such as gender and internet experience are thought to influence the relationship between privacy and online buying behaviours and intentions. Using three years of data from a student sample, the effects of these concerns, the 'conventional wisdom' as it were, is investigated. Results indicate that the direct effects of concerns over privacy are largely absent. Implications are discussed.

机译：人们普遍认为，消费者的隐私问题会对他们参与电子商务的意愿产生负面影响。此外，人们认为诸如性别和互联网体验等因素会影响隐私与在线购买行为和意图之间的关系。使用来自学生样本的三年数据，研究了这些担忧（即“传统智慧”）的影响。结果表明，基本上没有关注隐私的直接影响。讨论了含义。

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来源
《International Journal of Internet Marketing and Advertising》 |2008年第4期|p.362-381|共20页
作者
Eric J. Karson;
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作者单位

Villanova School of Business, Villanova University, 3066 Bartley Hall, 800 Lancaster Ave, Villanova, PA 19085-1678, USA;

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原文格式 PDF
正文语种 eng
中图分类计算技术、计算机技术;
关键词
internet; e-commerce; privacy; personal information;

机译：互联网;电子商务;隐私;个人信息;

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Exploring consumers' privacy concerns: Does data from three years of student samples support the 'conventional wisdom?'

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