...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>International Journal of Internet Marketing and Advertising >Consensus and disagreement between online peer and expert recommendations
【24h】

Consensus and disagreement between online peer and expert recommendations

机译：在线同行和专家建议之间的共识和分歧

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This study examines how consumers integrate expert and peer recommendations into their attitudes toward the recommended product and how recommendation consensus or disagreement affects their behavioural intents. The results suggest that positive peer and expert recommendations enhance consumers' attitudes, whereas recommendation consensus plays a crucial role in determining behavioural intent. Managing recommendation consensus or disagreement for internet advertising is important because it determines whether a recommended product or subject is perceived as meeting or falling short of evaluation. To the extent that consumers are not familiar with a recommended product that has hedonic characteristics, they are likely to respond favourably to recommendation consensus rather than recommendation disagreement.
机译：这项研究研究了消费者如何将专家推荐和同行推荐融入他们对推荐产品的态度中，以及推荐的共识或不同意见如何影响他们的行为意图。结果表明，积极的同行推荐和专家推荐可增强消费者的态度，而推荐共识在确定行为意图方面起着至关重要的作用。管理对互联网广告的推荐共识或不同意见很重要，因为它确定推荐产品或主题是否被认为达到或未达到评估标准。如果消费者对具有享乐主义特征的推荐产品不熟悉，他们可能会对推荐的共识而不是建议的不同做出满意的反应。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号