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首页> 外文期刊>International Journal of Internet Marketing and Advertising >'From garage to global': the internet and international market growth, an SME perspective
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'From garage to global': the internet and international market growth, an SME perspective

机译：“从车库到全球”：互联网和国际市场的增长，从中小企业的角度

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摘要

The internet has the capability to generate international market expansion and future growth for firms, a concept known as internetalisation. However, it is yet to be determined how much or to what extent the internet influences internationalisation, and thus international market growth. Both international market penetration (capitalising on existing country markets) and international market development (capitalising on new country markets) are achievable goals for the internet-enlightened Small and Medium Enterprises (SMEs). The aim of this research is to explore the influence of the internet on international market penetration and development for SMEs in Australia. The internet has given SMEs the capabilities to become rapidly or even instantly international. That is, the acceleration of internationalisation due to the internet has changed the once slow and cumbersome process of international market expansion. Specifically, an evolved version of accelerated internationalisation that incorporates the enhanced virtual network capability for SMEs is a more precise theoretical explanation.
机译：互联网具有为公司带来国际市场扩展和未来增长的能力，这一概念被称为互联网化。但是，互联网影响国际化的程度或程度，进而影响国际市场的增长，尚待确定。国际市场渗透（在现有国家市场上进行资本投资）和国际市场开发（在新国家市场上进行资本投资）都是受互联网启发的中小企业（SME）可以实现的目标。这项研究的目的是探讨互联网对澳大利亚中小型企业国际市场渗透和发展的影响。互联网使中小型企业能够迅速甚至即时地走向国际。就是说，由于互联网的加速国际化改变了曾经缓慢而繁琐的国际市场扩张过程。具体而言，加速国际化的演进版本结合了针对中小企业的增强型虚拟网络功能，是一种更为精确的理论解释。

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