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首页> 外文期刊>International journal of knowledge-based and intelligent engineering systems >Models for selecting the marketing promotional modes of new energy vehicles financial leasing with fuzzy number intuitionistic fuzzy information
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Models for selecting the marketing promotional modes of new energy vehicles financial leasing with fuzzy number intuitionistic fuzzy information

机译：模糊数直觉模糊信息的新能源汽车融资租赁营销促销模式选择模型

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摘要

In this paper, we study on the multiple attribute decision making problems for selecting the marketing promotional modes of new energy vehicles financial leasing with the fuzzy number intuitionistic fuzzy information. We first introduce some operations on the fuzzy number intuitionistic fuzzy sets. To determine the attribute weights, a model based on the information entropy, by which the attribute weights can be determined, is established. We utilize the fuzzy number intuitionistic fuzzy Hamacher weighted geometric (FNIFHWG) operator to aggregate the fuzzy number intuitionistic fuzzy information corresponding to each alternative, and then rank the alternatives and select the most desirable one(s) according to the score function and accuracy function. Finally, to show the effectiveness of the proposed method, we give an example to select the marketing promotional modes of new energy vehicles financial leasing with the fuzzy number intuitionistic fuzzy information.
机译：本文研究了基于模糊数直觉模糊信息选择新能源汽车融资租赁营销促销方式的多属性决策问题。我们首先介绍对模糊数直觉模糊集的一些运算。为了确定属性权重，建立了基于信息熵的模型，通过该模型可以确定属性权重。我们利用模糊数直觉模糊Hamacher加权几何（FNIFHWG）运算符来汇总与每个备选方案相对应的模糊数直觉模糊信息，然后对备选方案进行排序，并根据得分函数和准确性函数选择最理想的方案。最后，为证明所提方法的有效性，我们以模糊数直觉模糊信息为例，选择新能源汽车融资租赁的营销促销模式。

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