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首页> 外文期刊>International journal of knowledge and systems science >Analyzing Marketing Strategies in the Emerging Mobile Communications Market: An Agent-Based Approach
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Analyzing Marketing Strategies in the Emerging Mobile Communications Market: An Agent-Based Approach

机译：分析新兴移动通信市场中的营销策略：一种基于代理的方法

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摘要

As one of the typical emerging markets, China's 3rd generation (3G) mobile communications service is proliferating rapidly recently, and great potentialities are expected in the market. Thus the strategy to improve the share in the emerging 3G service market appears to be an important topic for the mobile communications operators. To study the topic, the authors apply an agent-based model to study the interactions among the individuals and the complex externalities in China's 3G mobile communications market, and analyze several strategies of the operators with computational simulation. Based on the analysis, the efficient strategies for each operator to improve the market share are proposed. Furthermore, the analysis also shows that how the efficiency of the strategies varies depending on the different market environments. Because the emerging markets share some common characteristics, the conclusions can also be applied in other emerging communications markets.
机译：作为典型的新兴市场之一，中国的第三代（3G）移动通信服务最近正在迅速发展，并且有望在市场中拥有巨大的潜力。因此，提高在新兴3G服务市场中的份额的策略似乎是移动通信运营商的重要课题。为了研究这一主题，作者采用了一种基于代理的模型来研究中国3G移动通信市场中个体之间的相互作用和复杂的外部性，并通过计算仿真来分析运营商的几种策略。在此基础上，提出了提高运营商市场份额的有效策略。此外，分析还表明，策略的效率如何根据不同的市场环境而变化。由于新兴市场具有某些共同特征，因此这些结论也可以应用于其他新兴通信市场。

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