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Towards a better understanding of unfair commercial practices

机译:更好地了解不公平的商业行为

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摘要

Purpose – The purpose of this paper is to examine the concept of unfair commercial practices in advertising and marketing law. Design/methodology/approach – The differences addressed in the paper relate to the role or tasks of consumer law in regulating the marketplace. Findings – A comparison of the UK, German and Nordic approaches reveal interesting differences at least in nuances in the approach to omission of information as an unfair commercial practice. Originality/value – The paper provides useful analysis of the deeper understandings behind unfair commercial practices law.
机译:目的–本文的目的是研究广告和营销法中不正当商业行为的概念。设计/方法/方法-本文中解决的差异涉及消费者法在规范市场方面的作用或任务。研究结果–对英国,德国和北欧方法的比较显示出有趣的差异,至少在忽略作为不公平商业惯例的信息方法方面存在细微差别。原创性/价值–本文提供了对不公平商业惯例法背后的更深刻理解的有用分析。

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