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Intangible benefits of mobile business services

机译:移动商务服务的无形收益

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摘要

Mobile business services have a potential for providing more efficient business processes as well as increased productivity and revenues for companies in several industries. In addition to these tangible benefits, mobile business services may also create intangible impacts which usually have a positive effect on the business performance of a company. However, these intangible benefits, such as improved employee satisfaction or image of a company, have been less studied as regards evaluating the value of mobile service investments. Therefore, this paper aims at identifying intangible benefits derived from using mobile business services. The concept of mobile business service refers to a business-oriented service that the user operates using a mobile device to connect to business processes. Based on a literature review and two case studies, this paper categorises the intangible benefits of mobile business services into three components of intellectual capital: human capital, structural capital and relational capital.
机译:移动商务服务具有为多个行业的公司提供更有效的业务流程以及提高生产率和收入的潜力。除了这些有形的好处,移动商务服务还可能产生无形的影响,这些影响通常会对公司的业务绩效产生积极影响。但是,就评估移动服务投资的价值而言,诸如提高员工满意度或公司形象之类的无形收益的研究较少。因此,本文旨在确定使用移动商务服务所产生的无形收益。移动业务服务的概念是指用户使用移动设备进行操作以连接到业务流程的面向业务的服务。基于文献综述和两个案例研究,本文将移动业务服务的无形收益分为智力资本的三个组成部分:人力资本,结构资本和关系资本。

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