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首页> 外文期刊>International journal of learning and intellectual capital >Portraying managerial dynamic capabilities: a case study in the fast-moving consumer goods industry
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Portraying managerial dynamic capabilities: a case study in the fast-moving consumer goods industry

机译：描述管理动态能力：快速发展的消费品行业的案例研究

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This paper presents a case study describing the managerial dynamic capabilities of a firm in the highly competitive fast-moving consumer goods industry and their effects in the performance of the firm and the industry. Managerial dynamic capabilities are processes of managerial decision-making, extending throughout the firm, to determine which particular resources managers identify as strategically important and how they build them. The case study, which was developed with a management team during a period of one year, involved a detailed analysis of the resources perceived strategically relevant and the operating policies aimed at maintaining an adequate balance of the set of key resources. In other words, this paper describes what Winter (2003) defines as 'how we earn our living now' or 'zero-level' capabilities.
机译：本文提供了一个案例研究，描述了企业在竞争激烈的快速消费品行业中的管理动态能力及其对企业和行业绩效的影响。管理动态能力是管理决策的过程，遍及整个公司，以确定哪些特定资源管理者认为对战略具有重要意义，以及如何构建这些资源。该案例研究由管理团队在一年内进行，涉及对战略上相关资源的详细分析以及旨在保持关键资源充分平衡的运营政策。换句话说，本文描述了Winter（2003）定义为“我们现在如何生活”或“零级”能力。

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