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Using consistent corporate strategies to maximise value addition by the parent organisation of diversified company

机译:使用一致的公司策略,以最大程度地提高多元化公司的母公司的附加值

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Corporate strategies should facilitate the coordination of organisational action, since a key function of strategy is to provide coherence to organisational action. However, so far there have been no theoretical guidelines on decisions regarding the combination of the desired corporate advantages. The concept of the complementarity provides a theoretical starting point. In relation to organisational strategies, one also speaks of (internal) consistence. Consistency is ensured if conflicts, especially conflicts between the aspired advantages are avoided. This paper develops a concept to assess the consistency of corporate strategies and formulates the research hypothesis that Return On Equity (ROE) increases with an increase in consistency. The research hypothesis can be significantly confirmed by an empirical investigation of the corporate strategies of the 35 largest German diversified firms.
机译:公司战略应促进组织行动的协调,因为战略的关键功能是使组织行动具有连贯性。但是,到目前为止,还没有关于所需企业优势组合决策的理论指导。互补性的概念提供了理论起点。关于组织策略,人们也谈到(内部)一致性。如果避免冲突,尤其是期望的优势之间的冲突,则可以确保一致性。本文提出了一种评估公司战略一致性的概念,并提出了研究假设,即股权收益率(ROE)随着一致性的提高而增加。通过对德国35家最大的多元化公司的公司战略进行的实证研究,可以大大证实该研究假设。

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