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Customer pressure and green innovations at third party logistics providers in China: The moderation effect of organizational culture

机译:中国第三方物流提供商的客户压力和绿色创新:组织文化的适度效应

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Purpose The purpose of this paper is to investigate how customer pressure influences green innovation in the context of Chinese third-party logistics (3PL) providers, and especially the role of organizational culture in moderating this relationship.Design/methodology/approach Based on survey data collected from 165 3PL providers in China, hierarchical moderated regression analysis was conducted to test the hypotheses.Findings Customer pressure is an important driver of green innovation amongst 3PL providers. Flexibility-oriented organizational culture strengthens the effect of this driving force, while control-oriented organizational culture weakens this force. Green innovation significantly contributes to financial performance and flexibility orientation strengthens this contribution, while control orientation weakens it.Research limitations/implications This research examines the contingency effect of organizational culture in helping to resolve inconsistencies in the relationship between customer pressure and green innovation. Although the inconsistencies cannot be resolved completely, the research opens an avenue to explore other contingency factors or the possibility of a non-linear relationship.Practical implications 3PL firms could undertake green innovation to satisfy customers' environmental requirements. To develop their green innovation initiatives, managers should allow their employees greater autonomy and design (or re-design) operations procedures and regulations to be more flexible, thus enabling the diffusion of green innovation and avoiding or reducing the potential influence of control-oriented organization culture.Originality/value The study considers the conditional effect of organizational culture to reconcile the mixed results in the literature regarding the relationship between customer pressure and green innovation of logistics service providers.
机译:目的本文旨在研究客户压力如何在中国第三方物流(3PL)提供者的背景下影响绿色创新,尤其是组织文化在调节这种关系中的作用。基于调查数据的设计/方法/方法我们从中国的165家3PL提供商中收集了数据,并进行了分层适度回归分析以检验假设。结果客户压力是3PL提供商绿色创新的重要驱动力。以灵活性为导向的组织文化会增强这种驱动力的作用,而以控制为导向的组织文化会削弱这种驱动力。绿色创新极大地促进了财务绩效,而灵活性导向则增强了这一贡献,而控制导向则削弱了这种贡献。研究局限性/含义本研究考察了组织文化在解决客户压力与绿色创新之间的矛盾方面的偶然性效应。尽管不一致之处不能完全解决,但该研究为探索其他偶然性因素或非线性关系的可能性开辟了一条道路。实际意义3PL公司可以进行绿色创新以满足客户的环境要求。为了制定绿色创新计划,管理人员应允许其员工更大的自主权和设计(或重新设计)运营程序和法规更加灵活,从而实现绿色创新的传播并避免或减少以控制为导向的组织的潜在影响文化。原始性/价值本研究考虑了组织文化的条件效应,以调和有关客户压力与物流服务提供商绿色创新之间关系的文献中的混合结果。

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