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首页> 外文期刊>International Journal of Logistics Management >Supply chain integration in omni-channel retailing: a logistics perspective
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Supply chain integration in omni-channel retailing: a logistics perspective

机译：全渠道零售中的供应链整合：物流视角

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Purpose The purpose of this paper is to apply resource-based theory to identify the relationships between logistics integration capability, supply chain integration (SCI), and performance in the context of omni-channel retailing (OCR).Design/methodology/approach An empirical study was conducted based on a mixed methodology that integrates survey research and focus group. In total, 243 retailers in China have been surveyed to examine the hypotheses of the proposed conceptual model, and focus group discussion has been applied to interpret the results and identify the critical concerns on the implementation of omni-channel (OC) strategy.Findings This study reveals that the information integration capability and organization integration capability in logistics management significantly affects SCI, while the integrated supply chain has a greater significant influence on financial performance than operational performance to OC retailers. Moreover, a firm's characteristics can be regarded as contextual factors influencing performance in OCR.Research limitations/implications The authors obtained valuable insights for both academics and practitioners based on the findings. On the one hand, this is an early attempt to empirically study SCI of OCR, revealing the importance of a firm's nature in the performance. Therefore, this study fills a current research gap. On the other hand, this research provides top managers of OC retailers, particularly supply chain managers, the awareness of the importance of improving of organizational integration and human-resource management capability. Additionally, this study proposes future research based on its limitations.Originality/value SCI is investigated in the context of OCR from a logistics perspective. Moreover, this study reveals that the human-resource management and organization management are the main concerns in the implementation of OCR.
机译：目的本文的目的是应用基于资源的理论来确定全渠道零售（OCR）情况下的物流整合能力，供应链整合（SCI）和绩效之间的关系。设计/方法/方法一个经验本研究是基于将调查研究和焦点小组相结合的混合方法进行的。总共对中国243家零售商进行了调查，以研究提议的概念模型的假设，并通过焦点小组讨论来解释结果并确定实施全渠道（OC）策略的关键问题。研究表明，物流管理中的信息集成能力和组织集成能力显着影响SCI，而集成供应链对财务绩效的影响大于对OC零售商的运营绩效。而且，公司的特征可以被认为是影响OCR绩效的背景因素。研究局限/启示基于这些发现，作者为学者和从业者都获得了宝贵的见解。一方面，这是对OCR的SCI进行实证研究的早期尝试，揭示了公司性质对绩效的重要性。因此，本研究填补了当前的研究空白。另一方面，这项研究使OC零售商的高级管理人员，特别是供应链管理人员意识到了改善组织整合和人力资源管理能力的重要性。此外，本研究还基于其局限性提出了未来的研究。从物流的角度出发，在OCR的背景下对原始/价值SCI进行了研究。此外，这项研究表明，人力资源管理和组织管理是OCR实施的主要关注点。

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