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首页> 外文期刊>The international journal of logistics management >The strategic design of port services based on a total landed cost approach
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The strategic design of port services based on a total landed cost approach

机译：基于总着陆成本方法的港口服务战略设计

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摘要

Purpose - This paper explores the effect of port's service time, particularly the mean and variability, on shippers' total landed costs to determine the competitive position of the port and derive recommendations for the strategic design of port services. Design/methodology/approach - The competitive position of a port is estimated considering the service level offered to the end-users of the port such as port service time, its variability and its effect on the total landed costs observed by the port users. The proposed methodology is meant to help ports to determine the required service time levels to maintain or gain a competitive advantage against other ports, in terms of attracting common hinterland's customers. Findings - Results show the advantages of considering service levels factors to determine the competitive position of a port, and what are the minimum characteristics required to capture more traffic volumes, that can help port managers to take strategic design decisions to better position the port in the current fierce market. Research limitations/implications - The proposed methodology is illustrated by considering a case study, which is the Port of Guaymas in Mexico. Data was not directly collected by the port, but based on interviews with shippers and public information, a representative case is presented. Due to a confidentiality agreement with the Port, specific references for most of the data used to estimate the model's parameters are not provided. The analysis is intended to show the potential value of this mechanism and can be used for evaluating the competitive position, from a high-level perspective, of any port to determine potential hinterland by improving the service level of the port. Originality/value - The existing literature on port choice and port competition has not previously considered the effect of port service levels under the perspective of total landed costs of the users, being this paper a contribution to fulfill this gap.
机译：目的 - 本文探讨了港口的服务时间，特别是平均值和可变性的效果，托运人的总着陆成本，以确定港口港口的竞争地位和港口服务战略设计的推导建议。设计/方法/方法 - 将端口的竞争位置估计，考虑到港口服务时间，其可变性及其对端口用户观察到的总着陆成本的港口最终用户的服务级别。所提出的方法意味着帮助港口确定所需的服务时间级别，以便在吸引普通的腹地客户方面对其他港口进行维护或获得竞争优势的竞争优势。结果 - 结果表明，考虑服务水平因素来确定港口的竞争地位的优势，以及捕获更多交通量所需的最小特征是什么，可以帮助港口经理采取战略设计决策，以更好地定位港口目前的激烈市场。研究限制/含义 - 通过考虑案例研究来说明所提出的方法，这是墨西哥的瓜亚马斯港。港口没有直接收集数据，但基于托运人和公共信息的访谈，提出了代表性案件。由于与端口的机密性协议，未提供用于估计模型参数的大多数数据的特定引用。分析旨在显示该机制的潜在价值，并且可以通过改善端口的服务水平来从高级角度来评估竞争位置，从高级角度来评估潜在的腹地。原创性/价值 - 现有的港口选择和港口竞争的文献以前尚未考虑港口服务水平在用户总着陆成本的角度下的影响，是履行这一差距的贡献。

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