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首页> 外文期刊>International Journal of Management Practice >The power of a vision: A case of climate-neutral operations in maritime shipping
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The power of a vision: A case of climate-neutral operations in maritime shipping

机译:愿景的力量:海上气候中和业务的案例

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摘要

Maritime shipping is facing international requirements for more environmentally-friendly operations. This research explores how a firm's strategic vision for operational sustainability of its fleet is implemented. It studies the case of a Norwegian shipping company that put its vision of a climate-neutral business into practice through integrating a change in operational procedures with an innovative business model which combines a reduction in emissions of detrimental greenhouse gases to sea or air with compensations paid to the Norwegian Rainforest Foundation. The findings show that making the vision a powerful driving force calls for discursive leadership which consciously shapes alignment around the vision as an inspiring higher-order corporate objective. Also it was found that operationalising the vision through ongoing facilitation of the strategy-making process, establishing incentives and concurrently developing a supportive business model in line with social trends are key factors for a positive outcome.
机译:海上运输面临着更加环保的国际要求。这项研究探索了公司如何实现其车队运营可持续性的战略构想。它研究了一家挪威船运公司的案例,该公司通过将操作程序的变化与创新的业务模型相结合,将其对气候中性业务的愿景付诸实践,该创新的业务模型将减少向海洋或空气中有害温室气体的排放与已付的补偿相结合。挪威雨林基金会。研究结果表明,要使愿景成为强大的驱动力,就需要具有领导力的话语权,这种领导必须有意识地塑造愿景的一致性,以此作为激发更高层次的公司目标。另外还发现,通过持续促进战略制定过程来实现愿景,建立激励机制并同时根据社会趋势发展支持性商业模式是取得积极成果的关键因素。

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