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Corporate social responsibility, channel coordination and profit division in a two-echelon supply chain

机译:两级供应链中的企业社会责任,渠道协调和利润分配

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This paper deals with coordination and profit division in a manufacturer-retailer supply chain with corporate social responsibility (CSR). Considering the retailer to be socially responsible in one case, and the manufacturer to be so in another, the paper applies a quantity discount contract to resolve channel conflict. It is found that the retailer's perfect welfare maximizing motive is enough for channel coordination. When a channel member is not the perfect welfare maximizer, a quantity discount contract cuts out channel conflict. The wholesale price of a quantity discount contract is different from that of a traditional profit maximizing supply chain. It may be equal to the manufacturer's decentralized wholesale price in one case, and negative for CSR above a certain threshold in another. Also, the manufacturer's pure profit may be negative if it puts a heavy weight on CSR. Using the Nash bargaining product, the surplus profit is divided between the channel members. It is found that, for pure profit, a channel member always prefers the other members to be corporately socially responsible.
机译:本文讨论具有企业社会责任(CSR)的制造商-零售商供应链中的协调和利润分配。考虑到零售商在一种情况下对社会负责,而制造商在另一种情况下对社会负责,则本文采用了数量折扣合同来解决渠道冲突。发现零售商的最大福利最大化动机足以进行渠道协调。当渠道成员不是完美的福利最大化者时,数量折扣合同可以消除渠道冲突。数量折扣合同的批发价格不同于传统的利润最大化供应链。在一种情况下,它可能等于制造商的去中心化批发价格,而在另一种情况下,它对高于一定阈值的企业社会责任为负。此外,如果制造商的纯利润重于企业社会责任,则可能会为负数。使用纳什讨价还价产品,盈余利润在渠道成员之间分配。已经发现,为了获得纯利润,渠道成员总是希望其他成员对企业负有社会责任。

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