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首页> 外文期刊>International journal of management science and engineering management >Coordinating a two-echelon supply chain with environmentally aware consumers
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Coordinating a two-echelon supply chain with environmentally aware consumers

机译：与注重环保的消费者协调两级供应链

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摘要

A two-layer supply chain with a single manufacturer and a single retailer is studied in the context of the consumers' environmental awareness. We aim at determining joint pricing and the environmentally-friendliness level of a product under a deterministic demand pattern. Models under both linear and iso-elastic demand patterns have been studied. A centralized system is studied as the benchmark case. The popular price-only contract is studied, assuming the manufacturer to be the Stackelberg leader, and a wholesale-price-discount contract is developed on the decentralized system to coordinate the chain. The outcome of the proposed model is further illustrated through a numerical example.
机译：在消费者的环保意识的背景下，研究了由一个制造商和一个零售商组成的两层供应链。我们的目标是在确定性需求模式下确定联合定价和产品的环保水平。研究了线性和等弹性需求模式下的模型。以集中式系统为基准。假设制造商是Stackelberg的领导者，然后研究流行的仅价格合同，并在去中心化系统上开发批发价格折扣合同以协调供应链。通过数值示例进一步说明了所提出模型的结果。

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