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Sustainable competitiveness based on resilience and innovation - an alternative approach

机译：基于韧性和创新的可持续竞争力-一种替代方法

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摘要

The pressure to reduce decision time cycles and to be able to react and anticipate competitors is a requisite for survival and the key to success. Therefore, companies should apply new models to increase their competitiveness using new trends and concepts. Based on this need, this paper aims to contribute to the improvement of companies' strategic planning process. With this purpose, it is necessary to review existing models of competitiveness to be able to create an alternative approach. The model proposed combines two new concepts - resilience and innovation - and integrates the principles of sustainability (triple bottom line) as a way to create competitiYe advantage. This approach also considers business evaluation models, such as the European Foundation for Quality Management (EFQM) Excellence model and the Shingo operational excellence model, and tools that reduce the strategic execution gap (for example the balanced scorecard). Establishing a relation between resilience, innovation and sustainable competitiveness, this approach is (1) differentiating, (2) able to add value (more focused and more efficient), (3) applicable to several business sectors and to different levels of technological sophistication and monitoring maturity, and (4) adaptable to distinctive cultural environments. Through differentiated criteria of evaluation, it allows the identification of the current competitive positioning of organizations, and the setting of parameters for implementing sustainable competitiveness.
机译：减少决策时间周期，能够做出反应并预期竞争对手的压力是生存的必要条件，也是成功的关键。因此，公司应采用新的模式来利用新的趋势和概念来提高竞争力。基于此需求，本文旨在为改善公司的战略规划流程做出贡献。为此目的，有必要审查现有的竞争力模型，以便能够创建替代方法。提出的模型结合了两个新概念-弹性和创新-并整合了可持续性原则（三重底线），以创造竞争优势。这种方法还考虑了业务评估模型，例如欧洲质量管理基金会（EFQM）卓越模型和Shingo卓越运营模型，以及减少战略执行差距的工具（例如，平衡计分卡）。在恢复力，创新和可持续竞争力之间建立联系，这种方法是（1）脱颖而出；（2）能够增加价值（更专注和更高效）；（3）适用于多个业务部门以及不同水平的技术成熟度；以及监控成熟度，以及（4）适应独特的文化环境。通过不同的评估标准，它可以确定组织当前的竞争地位，并为实施可持续竞争力设定参数。

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