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Effectiveness of corporate employment web sites: How content and form influence intentions to apply

机译：企业就业网站的有效性：内容和形式如何影响申请意图

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Purpose – Although research is emerging, the knowledge base on the evaluative determinants of the effectiveness of corporate employment web sites is still limited. This paper attempts to narrow this gap by investigating how potential job applicants' evaluations of web site content- and form-related attributes contribute to corporate employment web site effectiveness. Design/methodology/approach – The approach takes the form of an empirical study using PLS path modeling. Findings – Applicants' attitude toward a corporate employment web site is found to be differentially influenced by the web site's content- and form-related evaluations. In turn, attitude toward the web site influences intentions to apply. This relationship is fully mediated by attraction toward the organization. The latter is also influenced by attitude toward corporate employment web sites in general, which consequently contributes indirectly to application intentions. Research limitations/implications – Using a non-laboratory setting and a broader sample, future research should further apply a person-organization fit perspective to corporate online recruitment and investigate effects of personality-related factors such as risk/security-seeking tendencies. Furthermore, it may be worthwhile to include technology-oriented variables such as technological self-efficacy as well. Practical implications – Corporate employment web sites used to inform potential applicants about employment opportunities should be easy to use. In addition, firms should provide applicants with updated information and make sure that the information provided matches the applicants' needs during their information search process.. Persons who hold a more favorable overall predisposition toward corporate employment web sites are more attracted toward an organization using such sites. This suggests that corporate employment web sites may be particularly effective for certain groups of applicants, beyond the effects of web site content and form. Originality/value – Drawing on literature in areas such as job applicant decision making, information systems, and web site effectiveness, the paper develops the understanding of the role of web site features in determining intentions to apply for a job via corporate employment web sites.
机译：目的–尽管研究正在兴起，但有关企业就业网站有效性评估因素的知识基础仍然有限。本文试图通过调查潜在求职者对网站内容和表单相关属性的评估如何有助于企业就业网站的有效性来缩小这一差距。设计/方法/方法-该方法采用使用PLS路径建模的经验研究的形式。调查结果–申请人对公司招聘网站的态度受到网站内容和形式相关评估的不同影响。反过来，对网站的态度也会影响申请意图。这种关系完全是通过吸引组织来实现的。后者通常还受到对公司招聘网站态度的影响，因此间接有助于实现申请意图。研究的局限性/含意–在非实验室环境和更广泛的样本中，未来的研究应进一步将人与组织的契合度应用于企业在线招聘，并研究与性格相关的因素（如寻求风险/寻求安全倾向）的影响。此外，可能还应包括面向技术的变量，例如技术自我效能。实际意义–用于向潜在申请人提供就业机会的公司就业网站应该易于使用。此外，公司应向申请人提供更新的信息，并确保所提供的信息在其信息搜索过程中符合申请人的需求。对公司就业网站的总体倾向更佳的人会更倾向于使用此类网站的组织。网站。这表明，除了网站内容和形式的影响之外，企业招聘网站对于某些类别的申请人可能特别有效。原创性/价值–借鉴工作申请者决策，信息系统和网站有效性等领域的文献，本文使人们了解了网站功能在确定通过企业就业网站求职意向中的作用。

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