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首页> 外文期刊>International Journal on Media Management >Audience Behavior in the Multi-Screen “Video-Verse”
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Audience Behavior in the Multi-Screen “Video-Verse”

机译：多屏幕“视频-诗歌”中的受众行为

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The traditional television viewing experience has given way to a multi-screen environment in which people, programs, and screens are mobile—viewers can consume video content wherever they have access to a computer, mobile phone, or television set. This emerging “video-verse” is bringing about new patterns of audience exposure, as well as new media business models. This study integrates “multi-screen viewing” research from academia and industry, summarizing current knowledge about this subject. Based on this synthesis, the authors propose avenues for further research to help media managers understand this changing media landscape.View full textDownload full textRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/14241277.2012.657811
机译：传统的电视观看体验已被多人操作，程序和屏幕都可移动的多屏环境所取代，无论观众在何处使用计算机，移动电话或电视机，观看者都可以消费视频内容。这种新兴的“视频诗句”带来了新的受众曝光模式以及新的媒体业务模式。这项研究整合了来自学术界和工业界的“多屏观看”研究，总结了有关该主题的最新知识。在此综合的基础上，作者提出了进一步的研究途径，以帮助媒体经理了解这种不断变化的媒体格局。查看全文下载全文，delicious，linkedin，facebook，stumbleupon，digg，google，more“，发布编号：” ra-4dff56cd6bb1830b“};添加到候选列表链接永久链接http://dx.doi.org/10.1080/14241277.2012.657811

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