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首页> 外文期刊>International Journal on Media Management >Moving to a Multichannel and Multiplatform Company in the Emerging and Digital Media Ecosystem: The Case of Mediaset Group
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Moving to a Multichannel and Multiplatform Company in the Emerging and Digital Media Ecosystem: The Case of Mediaset Group

机译：转向新兴和数字媒体生态系统中的多渠道，多平台公司：以Mediaset Group为例

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In a moment of technological development, Mediaset Group, as most media incumbents, has to experiment with the revenue model, the industry value chain, and the enterprise model, including the use of partnerships and acquisitions, both in Italy and Spain. Mediaset needs to sense and respond rapidly to stay in synchrony with consumer behavior shifts. In the last decade, the company ventured in Internet, digital television (2004), pay-per-view (2005, starting from a smart card strategy), and mobile TV (2006); and got the current networked form of a fully international, integrated company. As a result, advertising is no longer the only revenue stream: Nowadays, Mediaset receives money from premium content access and from the renting of spectrum, widening the value created by new businesses (portfolio strategy). Relevant investments have been made on the content side: First, the acquisition of Endemol, a top editorial content company, enables Mediaset to act as leading producer in the television market. The success of Mediaset in the 2000s is also due to a networking logic and the ability to interlock with networks of finance, production, advertising, technology, and (more than others) politics.View full textDownload full textRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/14241277.2010.510459
机译：在技​​术发展的时刻，作为大多数媒体公司，Mediaset Group必须在意大利和西班牙尝试收入模式，行业价值链和企业模式，包括使用合作伙伴关系和收购。 Mediaset需要快速感知并做出响应，以与消费者的行为转变保持同步。在过去的十年中，该公司涉足互联网，数字电视（2004年），按次付费观看（2005年，从智能卡战略开始）和移动电视（2006年）；并拥有完全国际化的综合公司的当前网络形式。结果，广告不再是唯一的收入来源：如今，Mediaset从优质内容访问和频谱租赁中获利，从而扩大了新业务创造的价值（投资组合策略）。在内容方面已经进行了相关投资：首先，对顶级社论内容公司Endemol的收购使Mediaset成为电视市场的领先制作人。 Mediaset在2000年代的成功还归因于网络逻辑以及与财务，生产，广告，技术和（比其他方面）政治网络互锁的能力。查看全文下载全文相关的var addthis_config = {ui_cobrand：“泰勒和弗朗西斯在线”，services_compact：“ citeulike，netvibes，twitter，technorati，delicious，linkedin，facebook，stumbleupon，digg，google，更多”，发布号：“ ra-4dff56cd6bb1830b”};添加到候选列表链接永久链接http://dx.doi.org/10.1080/14241277.2010.510459

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