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A review of Mobile Commerce consumers' behaviour research: consumer acceptance, loyalty and continuance (2000-2009)

机译:移动商务消费者行为研究综述:消费者接受度,忠诚度和持续性(2000-2009年)

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摘要

This paper executed a comprehensive review on papers published between 2000 and 2009 about consumer behaviour in Mobile Commerce. We screened all the papers on important journals in Mobile Commerce and searched the ISI database for papers with related keywords. This yields a collection of 92 papers. The papers can be classified into three theme: consumer acceptance, loyalty and continuance. We mad? a comparative analysis in each theme from the aspects of the types of mobile commerce, the theoretical foundation, the research methods and research discoveries. Based on the analysis, suggestions for the future study are put forth in conclusion.
机译:本文对2000年至2009年之间发表的有关移动商务中消费者行为的论文进行了全面回顾。我们筛选了《移动商务》重要期刊上的所有论文,并在ISI数据库中搜索了具有相关关键字的论文。这产生了92篇论文的集合。这些论文可以分为三个主题:消费者接受度,忠诚度和持续性。我们生气了吗从移动商务的类型,理论基础,研究方法和研究发现等方面对每个主题进行比较分析。在此基础上,提出了今后研究的建议。

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