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Investigation of the Role of Mobile Personalisation at Large Sports Events

机译:大型体育赛事中移动个性化的作用调查

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摘要

This article describes a field study investigating the impact on user experience of personalisation of content provided on a mobile device. The target population was Chinese spectators and the application was large sports events. A field-based experiment showed that provision of personalised content significantly enhanced the user experience for the spectator. Design implications are discussed, with general support for countermeasures designed to overcome recognised limitations of adaptive systems. The study also highlights the need for culturally sensitive methods for requirements capture, design, and data collection during experimentation.
机译:本文介绍了一项实地研究,调查了移动设备上提供的内容个性化对用户体验的影响。目标人群是中国观众,应用是大型体育赛事。一项基于现场的实验表明,提供个性化内容可以大大提高观众的用户体验。讨论了设计的含义,并普遍支持旨在克服公认的自适应系统限制的对策。该研究还强调了在实验过程中需要文化敏感的方法来进行需求捕获,设计和数据收集的需求。

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