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首页> 外文期刊>International Journal of Pharmaceutical and Healthcare Marketing >Senior services: exploring nursing home services for community-based seniors
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Senior services: exploring nursing home services for community-based seniors

机译：高级服务：为社区老年人探索养老院服务

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Purpose – This study aims to examine the extent to which certain organizational characteristics of a nursing home impact its decision to target the community-based seniors' (CBS) market by offering nursing home services to non-residents. The study aims to hypothesize that service provision would be greater in not-for-profit, innovative nursing homes, those with organizational slack, and those that are chain-affiliated. Design/methodology/approach – Data came from the 1999 National Nursing Home Survey. There are 1,075 nursing homes in the sample population. The data were analyzed using logistic regression. Findings – The results show that for-profit nursing homes were predisposed to offer these services. However, innovative nursing homes were less likely to offer these services. Finally, homes with slack in the form of physical therapists offered these services, but homes with nurse's aide slack were less likely to offer these services. Research limitations/implications – The findings support the theoretical propositions that CBS service provision is guided by both customer lifetime value principles and the tenets of relationship marketing. The purpose of establishing a long-term relationship with a consumer is to achieve long-term profits. Some nursing homes may be achieving this goal. Practical implications – The health care system is steadily undergoing changing consumer behavior. Consumers will be more actively engaged in their own service delivery; therefore, providers will have to create innovative methods to meet consumer needs. The provision of services to non-residents is an important and necessary response to market demands for services. The key for health care providers is to offer greater service diversity. Originality/value – The paper provides evidence that for-profit nursing home providers offer more services to non-residents than not-for-profit providers.
机译：目的–这项研究旨在通过向非居民提供养老院服务来研究养老院某些组织特征在多大程度上影响其针对以社区为基础的老年人（CBS）市场的决策。该研究的目的是假设，在非营利，创新的疗养院，组织松弛的人和有连锁关系的疗养院中，提供的服务会更多。设计/方法/方法–数据来自1999年全国疗养院调查。样本人口中有1,075家养老院。使用逻辑回归分析数据。调查结果–结果表明，营利性养老院倾向于提供这些服务。但是，创新的疗养院不太可能提供这些服务。最终，以理疗师形式出现松弛的房屋提供了这些服务，但是拥有护士助手的松弛房屋则不太可能提供这些服务。研究的局限性/含义-研究结果支持CBS服务提供受客户生命周期价值原则和关系营销宗旨指导的理论命题。与消费者建立长期关系的目的是获得长期利润。一些疗养院可能正在实现这一目标。实际意义–卫生保健系统正在稳步改变消费者的行为。消费者将更加积极地参与他们自己的服务提供；因此，提供商必须创建创新方法来满足消费者需求。向非居民提供服务是对市场服务需求的重要而必要的回应。医疗保健提供者的关键是提供更大的服务多样性。原创性/价值–该论文提供了证据，以营利性养老院提供者向非居民提供的服务比非营利性提供者更多。

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