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Manufacturing practices and sensitization: The role of mass customization and product innovation capabilities

机译:制造业和敏感性:大规模定制和产品创新能力的作用

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摘要

Servitization has been viewed as an important method for manufacturers to gain competitive advantages. The purpose of the study is to empirically examine the effects of lean and agile practices as well as mass customization and product innovation capabilities on the implementation of servitization. The hypotheses are empirically examined using structural equation modeling with data collected from 647 manufacturers. The results show that product innovation capability directly improves servitization. Although the direct effect of mass customization capability on servitization is not significant, it improves servitization indirectly through product innovation capability. The findings also reveal that the direct impacts of lean and agile practices on servitization are not significant. Lean and agile practices affect servitization indirectly through product innovation capability, whereas the indirect effects of lean and agile practices on servitization through mass customization capability are not significant. Therefore, this study draws the conclusions that a manufacturer should develop mass customization and product innovation capabilities simultaneously when implementing servitization. Moreover, a manufacturer should also invest on lean and agile practices and product innovation capability at the same time when transforming to a service-based business model to cultivate their synergies on servitization.
机译:赠送已被视为制造商以获得竞争优势的重要方法。该研究的目的是经验审查精益和敏捷实践以及大规模定制和产品创新能力对培训实施的影响。使用从647制造商收集的数据进行虚拟检查假设。结果表明,产品创新能力直接提高了伺服化。虽然大规模定制能力对伺服化的直接影响并不显着,但它通过产品创新能力间接提高了培训。调查结果还揭示了贫民和敏捷实践对伺服化的直接影响并不重要。精益和敏捷实践通过产品创新能力间接影响伺服化,而通过大规模定制能力的休闲和敏捷实践的间接影响是不显着的。因此,本研究得出了制造商在实施伺服化时应同时开发大规模定制和产品创新能力的结论。此外,制造商还应在转换为基于服务的商业模式时的同时投资瘦和敏捷实践和产品创新能力,以培养他们对培训的协同作用。

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