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首页> 外文期刊>International journal of production economics >Visual quality and sustainability considerations in tolerance optimization: A market-based approach
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Visual quality and sustainability considerations in tolerance optimization: A market-based approach

机译：公差优化中的视觉质量和可持续性考虑：基于市场的方法

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摘要

During the late stages of product development, dimensional tolerances are chosen to balance quality requirements with manufacturing costs. Designers typically judge how much variation in the product dimensions should be allowed while still maintaining the perception of high quality for the product or brand, but this is rarely based on a quantitative understanding of how consumers actually perceive variation and quality. Likewise, environmental sustainability priorities, which can also be affected by dimensional tolerances through production waste and product lifespan, are often chosen without knowing how such attributes are received by consumers. This paper presents a survey-based technique for understanding how tolerance and pricing decisions influence market demand and manufacturer profits, accounting for consumer perceptions of visual quality and environmental friendliness. A case study of a mobile phone design is explored, including variation propagation simulation, manufacturing cost and environmental impact estimation, online choice-based conjoint (CBC) survey design and administration, consumer demand model construction, and profit maximization for the markets in China, Sweden, and the United States. The results show how consumers make trade-offs in purchasing decisions when choosing among mobile phone attributes including price, environmental friendliness, and visual quality, and different scenarios are compared based on survey design, country of interest, and the company's global product strategy. (C) 2015 The Authors. Published by Elsevier B.V.
机译：在产品开发的后期阶段，选择尺寸公差以平衡质量要求和制造成本。设计师通常会判断产品尺寸应允许多少变化，同时仍保持对产品或品牌的高品质感知，但这很少基于对消费者实际感知变化和质量的定量理解。同样，通常会选择环境可持续性优先事项，而这些优先事项也可能会因生产废料和产品寿命而受到尺寸公差的影响，而不知道消费者如何接受这些属性。本文介绍了一种基于调查的技术，以了解公差和定价决策如何影响市场需求和制造商利润，并说明消费者对视觉质量和环境友好性的看法。探索了一个手机设计的案例研究，包括变化传播模拟，制造成本和环境影响估算，基于在线选择的联合（CBC）调查设计和管理，消费者需求模型的构建以及中国市场的利润最大化，瑞典和美国。结果表明，消费者在选择包括价格，环境友好性和视觉质量的手机属性时如何权衡购买决策，并根据调查设计，关注国家和公司的全球产品策略对不同情况进行了比较。 （C）2015作者。由Elsevier B.V.发布

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