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首页> 外文期刊>International journal of production economics >Lean product development: Maximizing the customer perceived value through design change (redesign)
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Lean product development: Maximizing the customer perceived value through design change (redesign)

机译：精益产品开发：通过设计变更（重新设计）最大化客户的感知价值

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摘要

With the incremental product development, one of the main objectives is to make it more attractive and valuable for the customer, which leads to increased sales and higher profit. When existing product design is modified to improve its perceived value, each change needs resource commitment. It is important to identify and pursue only those changes, which give maximum improvement in the perceived value. In this paper a mathematical model is presented for perceived value and step-by-step methodology is provided to capture the optimized design changes with cost implications. With the help of a case study on automotive vehicle development, we show how proposed model and method can be used for highest value added change selection. Application of optimization model for perceived value and change trade-off in general is presented along with some special policy cases for different scenarios.
机译：随着产品的不断开发，主要目标之一就是使其对客户更具吸引力和价值，从而增加销售量并提高利润。当修改现有产品设计以提高其感知价值时，每次更改都需要投入资源。重要的是仅识别和追求那些能够最大程度地提高感知价值的变化。在本文中，针对感知价值提出了数学模型，并提供了分步方法来捕获具有成本影响的优化设计变更。借助有关汽车开发的案例研究，我们展示了如何将提出的模型和方法用于最高附加值的变更选择。总体上介绍了优化模型在感知价值和变化权衡中的应用，以及针对不同情况的一些特殊政策案例。

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