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首页> 外文期刊>International Journal of Production Research >Dynamic pricing vs. acquiring information on consumers' heterogeneous sensitivity to product freshness
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Dynamic pricing vs. acquiring information on consumers' heterogeneous sensitivity to product freshness

机译：动态定价与获取有关消费者对产品新鲜度的不同敏感性的信息

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摘要

We propose a model of an inventory system in which a perishable product is periodically replenished, and the retailer is unaware of consumer heterogeneity in consumers' sensitivity to freshness of a perishable product with a fixed shelf life (though it exists). Using an analytical approach, we optimally solve the problem and evaluate the extent to which unawareness is likely to detract from a retailer's profit and the extent to which it is likely to affect the price that consumers pay. In addition, we evaluate the conditions in which a dynamic pricing policy is beneficial either to the retailer or to the consumer, as compared with a static pricing policy. It is proven that the retailer should assign products a lower price at the early stages of their shelf life and then raise the price as the products approach expiration. A numerical illustration combined with sensitivity analysis demonstrates the applicability of the modelling approach. Key parameters such as volatility of consumer sensitivity to freshness and the retailer's estimation regarding consumers' sensitivity are investigated. A conclusion is that, in monetary terms, it is preferable from the retailer's perspective to invest in dynamic pricing technology rather than in technologies for gathering information on consumers' purchases.
机译：我们提出了一种库存系统模型，在该模型中，定期补充易腐产品，零售商不了解消费者对具有固定保存期限（尽管存在）的易腐产品的新鲜度的敏感性方面的异质性。使用一种分析方法，我们可以最佳地解决该问题，并评估不了解可能会损害零售商利润的程度以及可能会影响消费者支付的价格的程度。此外，与静态定价策略相比，我们评估了动态定价策略对零售商或消费者均有利的条件。事实证明，零售商应在货架期的早期为产品分配较低的价格，然后在产品即将到期时提高价格。数值说明与灵敏度分析相结合，证明了该建模方法的适用性。研究了关键参数，例如消费者对新鲜度的敏感性的波动性以及零售商对消费者敏感性的估计。结论是，从货币角度看，从零售商的角度来看，最好投资于动态定价技术，而不是投资于收集有关消费者购买信息的技术。

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