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The impact of market focus on operations practices

机译：市场关注对运营实践的影响

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摘要

A key element of successful organisations is the alignment of their strategy and tactics. This study explores the relationship between a firm's competitive strategy and its operations practices in the context of a developing economy. Two competitive strategies are examined; a niche market strategy characterised by targeting specific market segments, and a broad market strategy characterised by serving a wide range of market segments. Three sets of operations practices consistent with the adoption of lean manufacturing, Total Quality Management, and relationship development in a supply chain context, are explored. Using survey data from senior managers in Thailand, results show that for firms adopting a niche market focus, competitive strategy directly influences process management and relationship development, which in turn affect workforce commitment. Only workforce commitment has a direct effect on operational performance. In contrast, for firms adopting a broad market focus, competitive strategy directly influences workforce commitment, which in turn affects process management and relationship development practices. It is the latter practices that directly influence operational performance.
机译：成功组织的关键要素是其战略和策略的一致性。这项研究探讨了在发展中经济背景下企业竞争战略与运营实践之间的关系。研究了两种竞争策略；以针对特定细分市场为特征的利基市场策略，以及为广泛的细分市场提供服务的广泛市场策略。探索了与采用精益生产，全面质量管理和供应链环境中的关系发展相一致的三套运营实践。使用泰国高级管理人员的调查数据，结果表明，对于采用利基市场定位的公司，竞争策略直接影响流程管理和关系发展，进而影响员工敬业度。只有员工的投入会对运营绩效产生直接影响。相反，对于采用广泛市场焦点的公司，竞争策略直接影响员工的投入，进而影响流程管理和关系开发实践。后者的做法直接影响运营绩效。

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