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首页> 外文期刊>International Journal of Production Research >Enterprise resource planning (ERP) systems and the manufacturing-marketing interface: an information-processing theory view
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Enterprise resource planning (ERP) systems and the manufacturing-marketing interface: an information-processing theory view

机译：企业资源计划（ERP）系统和制造-营销界面：信息处理理论视图

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摘要

The manufacturing-marketing interface has received substantial consideration in the operations management literature. However, relatively little attention has been paid to the role of information systems in facilitating manufacturing-marketing integration. As integrated cross-functional systems, enterprise resource planning (ERP) systems are well-suited to provide manufacturing-marketing integration. Based on information-processing theory, the central proposition of this paper is the greater the interdependence between manufacturing and marketing, the greater the benefit of ERP. Specifically, the first hypothesis (H1) states that the greater ERP-enabled coordination between manufacturing and marketing, the greater the benefit of ERP to the plant. The second hypothesis (H2) states that the degree to which ERP-enabled manufacturing-marketing coordination improvements are realized depends on the amount of interdependence between manufacturing and marketing. Using multiple regression, the model is tested on survey data from 107 manufacturing plants running ERP. The data support H1 and H2. These findings support the general proposition that interdependence between functions is one factor that influences the degree to which organizations reap benefits from their ERP investments. Based on the ERP literature, the model controls for the amount of time that ERP has been running in the plant; this factor was found to be insignificant in the model. However, exploratory analysis finds that time is associated with other ERP benefits.
机译：在运营管理文献中已经充分考虑了制造-营销界面。但是，对信息系统在促进制造-销售整合中的作用的关注相对较少。作为集成的跨功能系统，企业资源计划（ERP）系统非常适合提供制造-销售集成。基于信息处理理论，本文的中心命题是制造与市场营销之间的相互依赖性越大，ERP的利益就越大。具体而言，第一个假设（H1）指出，制造与市场营销之间启用ERP的协调越多，ERP对工厂的好处就越大。第二个假设（H2）指出，实现ERP支持的制造-销售协调改进的程度取决于制造和销售之间的相互依赖程度。使用多元回归，该模型在107个运行ERP的制造工厂的调查数据上进行了测试。数据支持H1和H2。这些发现支持一个普遍的主张，即职能之间的相互依赖关系是影响组织从ERP投资中获利的程度的一个因素。该模型基于ERP文献，控制了ERP在工厂中运行的时间；发现该因素在模型中无关紧要。但是，探索性分析发现时间与ERP的其他优势相关。

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