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首页> 外文期刊>International Journal of Production Research >House of Strategy (HOS): from strategic objectives to competitve priorities
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House of Strategy (HOS): from strategic objectives to competitve priorities

机译:战略之家(HOS):从战略目标到竞争重点

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摘要

A challenge to management is creating superior values for its customers and improving financial performances. This paper expresses the customer-oriented perspective of a company in terms of its competitive priorities. It builds on the House of Quality (a customer requirements planning matrix) by developing a House of Strategy for translating the improvement needs of a company's business objectives into relative importance of its competitive priorities. A mean square error (MSE) criterion, supporting the selection of vital competitive priorities to be improved, is suggested. This divides a group of items (here a set of competitive priorities) into two groups: vital few and trivial many. The partition minimizes the overall MSE and by so doing delineates two homogeneous groups. The method is implemented in companies from three industry types. It reveals their different HOS structures and thus provides useful information on the vital competitive priorities to be improved as dictated by their respective business objectives and internal capabilities.
机译:管理层面临的挑战是为其客户创造卓越的价值并改善财务绩效。本文从竞争优先权的角度表达了公司以客户为导向的观点。它通过建立战略之屋来建立质量之屋(客户需求计划矩阵),以将公司业务目标的改进需求转化为竞争重点的相对重要性。建议采用均方误差(MSE)标准,以支持选择重要的竞争重点。这将一组项目(这里是一组竞争优先事项)分为两组:至关重要的几个和琐碎的很多。该分区将整个MSE最小化,从而划分出两个同类组。该方法在三种行业的公司中实施。它揭示了他们不同的居者有其屋的结构,从而提供了关于重要竞争优先事项的有用信息,这些优先事项是由它们各自的业务目标和内部能力决定的。

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