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Intelligent production-competition strategies for producing enterprises

机译：生产企业的智能生产竞争策略

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摘要

Producing enterprises in Europe were in a situation marked by a strong growth in competition and individualization of the customer's requests increasing at the same time. In order to maintain the market, many enterprises with mass production are challenged to link two strategic options: simultaneous improvements in differentiation and cost structures. Consequently, controversial measures would be required. Attempts to find a solution in the context of conventional business models showed the following characteristics: a strong increase in information and communication, an increase in the product type and number of variants, a reduction in manufacturing lot size, unstable, frequently changing production processes and extensive storekeeping at several stock levels ('complexity costs'). Enterprises which introduce the mass production for the individual customer try to combine the advantages of mass production with those of individual manufacture. Intelligent competition strategies based upon concepts of the 'Digital Factory' approach aim to overcome the traditional duality of 'cost leadership' or 'differentiation strategy' and to make both efficiency and effectiveness possible.
机译：欧洲的生产企业处于竞争激烈的状态，同时客户需求的个性化也在增加。为了维持市场，许多批量生产的企业面临着将两个战略选择联系起来的挑战：差异化和成本结构的同时改善。因此，将需要采取有争议的措施。尝试在传统业务模型的背景下找到解决方案的尝试显示出以下特征：信息和沟通的强劲增长，产品类型和变型数量的增加，制造批量的减少，不稳定，生产流程频繁变化以及在几个库存级别上进行广泛的仓储（“复杂性成本”）。为个人客户引入批量生产的企业试图将批量生产的优势与个性化制造的优势相结合。基于“数字工厂”方法概念的智能竞争策略旨在克服“成本领先”或“差异化策略”的传统对偶性，并使效率和有效性成为可能。

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