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首页> 外文期刊>International Journal of Production Research >Optimal pricing strategy for the perishable food supply chain
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Optimal pricing strategy for the perishable food supply chain

机译：易腐食品供应链的最优定价策略

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This research investigates the optimal pricing strategy for the perishable food supply chain. Using the setting of a two-echelon supply chain including a supplier and a retailer, we apply the game theory approach to derive the equilibriums for both a single pricing strategy and a two-stage pricing strategy. Through a comparison of the equilibriums, we explore how the two pricing strategies affect the supply chain's decisions and supplier's and retailer's performance individually and collectively. The results of the analysis show that the optimal choice of pricing strategy depends on the price markdown cost and its relationship with the two critical thresholds that are determined by a combination of factors including the potential market size, the price and quality sensitivity factors, the initial quality, the unit product cost, and the quality deterioration rate.
机译：本研究调查了易腐食品供应链的最佳定价策略。使用包括供应商和零售商的双梯电源链的设置，我们应用游戏理论方法来导出单一定价策略和两阶段定价策略的均衡。通过比较均衡，我们探讨了两种定价策略如何影响供应链的决定和供应商和零售商的表现，单独和集体。分析结果表明，定价策略的最佳选择取决于价格不稳定成本及其与两种关键阈值的关系，这些阈值由包括潜在市场规模，价格和质量敏感因素的因素，最初的因素质量，单位产品成本和质量恶化率。

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