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首页> 外文期刊>International Journal of Production Research >Decisions and coordination of green e-commerce supply chain considering green manufacturer's fairness concerns
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Decisions and coordination of green e-commerce supply chain considering green manufacturer's fairness concerns

机译：考虑绿色制造商的公平担忧的绿色电子商务供应链的决策和协调

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摘要

With the rapid development of the cyber economy and green consumption demand, more and more consumers choose to purchase green products through e-commerce platforms. Considering the product green degree and the e-commerce platform's service, the paper studies the decisions and coordination of green e-commerce supply chain under green manufactures' fairness concerns. The centralised model and the decentralised models with and without fairness concern are constructed and analysed with consideration of product green degree and service level. Then, the 'cost-sharing joint commission' contract is proposed to realise system coordination. Finally, propositions and conclusions are verified by numerical simulation. The results indicate that unlike traditional offline and dual-channel supply chains, the manufacturer's behaviour in response to fairness concerns can result in the decline both in product green degree and system efficiency but has no impact on service level. Under the centralised model, the product green degree is not the highest but is more affected by consumers' green preferences. In addition, the product price and the service level will reach the highest under the centralised model. The increase in green technology investments can downsize the feasible interval of the contract, and the consumers' green preferences can extend the feasible interval.
机译：随着网络经济的快速发展和绿色消费需求，越来越多的消费者通过电子商务平台选择购买绿色产品。考虑到产品绿色学位和电子商务平台的服务，本文研究了绿色制造商公平问题下绿色电子商务供应链的决策和协调。通过考虑产品绿色学位和服务水平，构建和分析了具有和无公平性的分散模型和分散模型。然后，建议“成本共享联合委员会合同”以实现系统协调。最后，通过数值模拟验证了命题和结论。结果表明，与传统的离线和双通道供应链不同，制造商的行为响应公平性问题可能导致产品绿色学位和系统效率下降，但对服务水平没有影响。在集中模型下，产品绿色度不是最高的，但受到消费者的绿色偏好的影响。此外，产品价格和服务水平将在集中式模型下达到最高。绿色技术投资的增加可以降低合同的可行间隔，消费者的绿色偏好可以延长可行的间隔。

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