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首页> 外文期刊>International Journal of Production Research >Balancing price and green quality in presence of consumer environmental awareness: a green supply chain coordination approach
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Balancing price and green quality in presence of consumer environmental awareness: a green supply chain coordination approach

机译：在消费者环境意识存在下平衡价格和绿色品质：绿色供应链协调方法

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摘要

This study analyses the green channel coordination problem in a two-echelon supply chain where demand is a function of the selling price and the product's green quality. The retailer decides on the selling price while the manufacturer regulates the green quality of the product. To initiate the channel coordination and to establish a win-win outcome for both parties, a hybrid of 'greening cost sharing' and 'revenue sharing' contract (HGRS) is developed. This study contributes to the literature by providing an analytical approach to address the channel coordination and pricing issues in a green supply chain under the consumer environmental awareness while the manufacturer has the ability of enhancing, with investments, the product's green quality. Our study reveals that: (a) the proposed HGRS contract is capable of achieving channel coordination while both supply chain members gain more profit than in decentralised decision making, (b) the new suggested contract enhances the product's green quality, reduces the selling price, and stimulates the market demand, and (c) HGRS contract results in more satisfied customers (by offering low prices) as well as more sustainable operations (by increasing greenness level) at the same time.
机译：这项研究分析了双梯队供应链中的绿色通道协调问题，需求是销售价格和产品的绿色质量的函数。零售商决定售价，而制造商规范产品的绿色质量。为了启动渠道协调并建立双方双方的胜利结果，制定了“绿化成本分享”和“收入分享”合同（HGR）的混合。本研究通过提供分析方法来解决在消费者环境意识下解决绿色供应链中的渠道协调和定价问题的分析方法，而制造商具有加强投资，产品的绿色质量的能力。我们的研究表明：（a）拟议的HGRS合同能够实现渠道协调，同时供应链成员比分散决策更多的利润，（b）新的建议合同提高了产品的绿色质量，降低了销售价格，并刺激市场需求，（c）HGRS合同在更满意的客户（通过提供低价）以及同时提供更可持续的行动（通过增加绿色水平）。

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