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首页> 外文期刊>Journal of Producitivity and perfoemance management >Aligning product variety with supply chain and business strategy
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Aligning product variety with supply chain and business strategy

机译：使产品种类与供应链和业务战略保持一致

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摘要

Purpose - The purpose of this paper is to demonstrate the strategic alignment between product variety and supply chain (SC) focus through cost leadership or differentiation to improve business performance. Design/methodology/approach - The research investigated product variety-related capabilities and strategies in SCs including level of variety, SC agility, SC cost efficiency, cost leadership, differentiation and business performance, and aimed to justify the theory by testing structural equation modelling using survey data from the UK and South Korea. Findings - Differentiation links high product variety and agile SC while cost leadership is aligned with low product variety and SC efficiency. High product variety negatively impacts on cost leadership strategy. Also, product variety should be mediated by cost leadership or differentiation strategy to improve business performance. Companies in South Korea display higher SC agility, cost leadership and cost efficiency than companies in the UK, while the UK companies exhibit a higher level of product variety and differentiation than those in South Korea. Research limitations/implications - The findings contribute to theoretical development of variety issues at the alignment of business strategy and SC management according to the level of product variety. Originality/value - The findings can help international companies set up specific variety-related strategies to achieve global competitiveness.
机译：目的-本文的目的是通过成本领先或差异化来改善产品性能和供应链（SC）重点之间的战略一致性。设计/方法/方法-该研究调查了SC中与产品品种相关的能力和策略，包括品种水平，SC敏捷性，SC成本效率，成本领先，差异化和业务绩效，旨在通过使用以下方法测试结构方程模型来证明该理论的合理性来自英国和韩国的调查数据。调查结果-差异化将高产品种类和敏捷SC联系在一起，而成本领先地位与低产品种类和SC效率保持一致。产品种类繁多会对成本领先战略产生负面影响。此外，应通过成本领先或差异化战略来调解产品种类，以提高业务绩效。韩国的公司比英国的公司显示出更高的SC敏捷性，成本领导力和成本效率，而英国的公司则比韩国的公司表现出更高的产品多样性和差异化水平。研究的局限性/意义-这些发现有助于根据产品品种的水平调整业务战略和SC管理，从而在理论上发展品种问题。原创性/价值-研究结果可帮助国际公司制定与品种相关的特定策略，以实现全球竞争力。

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