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首页> 外文期刊>The International Journal of Productivity and performance management >Public trust and performance measurement in charitable organizations
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Public trust and performance measurement in charitable organizations

机译：慈善组织的公众信任和绩效评估

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Purpose - The purpose of this paper is to seek to investigate public trust as an important factor of performance in the charitable sector, and explain the necessity of including public trust assessment in charity performance measurement. Design/methodology/approach - Two focus group interviews were conducted in the UK to investigate the reasons for trust and lack of trust in charities, which contributed to the identification of the relation between public trust and charity performance measurement. Findings - Indicators of public trust in charities are not only related to some conventional criteria for evaluating charity performance, but also shed light on "soft" factors which are relatively new criteria used to assess performance. Furthermore, measuring public trust is an indispensable supplement to existing approaches of performance assessment in the charitable sector. It remedies the drawbacks of previous studies by employing a "bottom-up" approach to evaluation that avoids the conflicting demands of different stakeholders when deciding assessment criteria. Research limitations/implications - Re-conducting the study with larger samples, combining with quantitative surveys, and applying more rigorous approach to data analysis could be helpful for improving the generalizability of the results. Practical implications - The study highlights the necessity of considering public trust when measuring charity performance. Additionally, it suggests charities to make improvements of their performance based on the reasons for trust and lack of trust. Originality/value - It provides insight into the public trust of charities and, for the first time, explores the applicability of measuring public trust in charity performance evaluation.
机译：目的-本文的目的是寻求调查公众信任作为慈善部门绩效的重要因素，并解释在慈善绩效评估中包括公共信任评估的必要性。设计/方法论/方法-在英国进行了两次焦点小组访谈，以调查对慈善组织信任和不信任的原因，这有助于确定公共信任与慈善绩效衡量之间的关系。调查结果-公众对慈善机构的信任程度不仅与评估慈善机构绩效的一些常规标准有关，而且还揭示了“软”因素，这些因素是用于评估绩效的相对较新的标准。此外，衡量公众信任度是对慈善部门现有绩效评估方法的必不可少的补充。它通过采用“自下而上”的评估方法来弥补先前研究的弊端，这种方法可以避免在确定评估标准时避免不同利益相关者的需求冲突。研究的局限性/意义-将研究与更大的样本重新进行，并与定量调查相结合，并对数据分析采用更为严格的方法，可能有助于提高结果的可概括性。实际意义-该研究强调了在衡量慈善绩效时必须考虑公众信任的必要性。此外，它建议慈善机构根据信任和缺乏信任的原因来改善其绩效。原创性/价值-它提供了对慈善机构公众信任的见解，并且首次探索了衡量公共信任在慈善绩效评估中的适用性。

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