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首页> 外文期刊>The International Journal of Productivity and performance management >Maximizing productivity and capability: issues of professional development for franchisees
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Maximizing productivity and capability: issues of professional development for franchisees

机译：最大化生产力和能力：加盟商的专业发展问题

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摘要

As franchisees are perceived to be independent and self employed entrepreneurs, their ongoing development is frequently overlooked or poorly managed; particularly compared with the development opportunities for corporate staff in their support offices. The concern is that franchisees do not prioritise their own professional development due to their inability to diagnose and source appropriate training, their focus on immediate operational needs and a lack of free time to undergo development activities. As primary income generators of franchise businesses; organisational effectiveness and growth of the entire organisation rests on the abilities of the franchisees. This article examines one training program offered to franchisees at a major Australian franchise organisation. Through a survey of franchisees, some important lessons have been learned regarding the nature, scope and design of development initiatives for franchisees and some recommendations are provided to better manage franchisee development for the benefit of the entire organisation.
机译：由于特许经营者被认为是独立的个体经营者，因此他们的持续发展经常被忽视或管理不善；特别是与公司员工在其支持办公室的发展机会相比。令人担忧的是，由于无法诊断和提供适当的培训，他们专注于眼前的业务需求以及缺乏空闲时间进行开发活动，因此特许经营者没有将自己的专业发展放在优先位置。作为特许经营业务的主要收入来源；组织效力和整个组织的成长取决于加盟商的能力。本文考察了澳大利亚一家主要特许经营组织为特许经营者提供的一项培训计划。通过对特许经营者的调查，吸取了关于特许经营者发展计划的性质，范围和设计的一些重要经验教训，并提出了一些建议，以更好地管理特许经营者的发展，从而使整个组织受益。

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