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Customer requirement constructs: the premise for TQM in education A comparative study of select engineering and management institutions in the Indian context

机译:客户需求构建:教育中全面质量管理的前提印度环境中精选的工程和管理机构的比较研究

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Amidst the tremendous pressures faced by educational institutions, both from internal as well as from external forces, the higher educational institutions in India, as elsewhere in the world, have begun to understand and accept the significance of customer-centered philosophies, with the answer to such pressures being in "delighting the customer", which is the rule for survival in the long run. "Delighting the customer", is one of the core elements of total quality management (TQM), which emphasizes the service relationship between an organization/institution and its customers. A number of success stories about incorporating TQM principles in the educational setting have been reported In TQM, the focus is on the customer. Ultimately, the objective of TQM is to build an institution that produces products or performs services, which fulfil customer requirements, and thereby delights them. Such customer requirements thus, form the very premise for TQM. So it is important not only to identify the numerous and varied customers of the educational system, but also to identify their requirements and satisfy them. The importance/degree assigned to such requirements or their constructs may vary across customer groups and also amongst the institutions themselves. The paper presents the results of an empirical study conducted on select higher educational institutions to assess the importance/degree assigned to the various customer requirement constructs across the various internal and external customer groups. Starting with a theoretical background, an empirical study is presented with analysis and results.
机译:在来自内部和外部力量的教育机构面临巨大压力的同时,印度以及世界其他地方的高等教育机构已经开始理解并接受以客户为中心的哲学的重要性,这种压力来自于“取悦客户”,这是长期生存的法则。 “使客户高兴”是全面质量管理(TQM)的核心要素之一,它强调组织/机构与其客户之间的服务关系。在TQM中,已经报道了许多将TQM原则纳入教育环境的成功案例。在TQM中,重点是客户。最终,TQM的目标是建立一个机构,生产满足客户要求的产品或提供服务,从而使他们满意。因此,此类客户需求构成了TQM的前提。因此,不仅要确定教育系统的众多客户,而且要确定他们的要求并满足他们,这一点很重要。分配给此类要求或其构造的重要性/程度可能会因客户群以及机构本身而异。本文介绍了对选定的高等教育机构进行的实证研究的结果,以评估分配给各个内部和外部客户群的各种客户需求结构的重要性/程度。从理论背景开始,进行了实证研究,并给出了分析和结果。

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