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Comparative efficiency assessment and strategic benchmarking of smartphone providers with data envelopment analysis

机译:通过数据包络分析对智能手机提供商进行比较效率评估和战略基准测试

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The purpose of this study is to conduct comparative efficiency assessment and strategic benchmarking of smartphone providers. Data envelopment analysis (DEA) is useful in examining competitive patterns of products and services. Since smartphone products are moved away from functional devices into platform products and services, the new business model focuses on perpetual dynamic value deployment beyond hardware functionality of products. In this research, DEA is utilised as a strategic decision support tool that measures the extent of firm efficiencies based on multiple year performance outcomes. DEA efficiency trend in particular is a significant indicator of a company's near future sustainability. This study is the first attempt of benchmarking smartphone industry where short-term strategy and rapid innovation precedes long term tactics and incremental improvement.
机译:这项研究的目的是进行智能手机提供商的比较效率评估和战略基准测试。数据包络分析(DEA)在检查产品和服务的竞争模式时很有用。由于智能手机产品已从功能设备转移到平台产品和服务,因此新的业务模型将重点放在产品硬件功能之外的永久动态价值部署上。在本研究中,DEA被用作战略决策支持工具,该工具可根据多年的绩效结果来衡量公司效率的程度。 DEA效率趋势尤其是公司近期可持续性的重要指标。这项研究是对智能手机行业进行基准测试的首次尝试,在这种策略中,短期策略和快速创新先于长期策略和逐步改进。

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