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Integrating Kansei engineering and revised Kano model with a case study in the automobile industry

机译：将Kansei工程与修改后的Kano模型相结合，并以汽车行业为例

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摘要

The aim of this study is to propose an integrated approach of the subjects of Kansei engineering and revised Kano model. Customers' Kansei term, i.e., requirements, emotions, and affections about automobile have been identified and screened by Kansei engineering, and then each of the Kansei terms has been asked from customers using a Kano questionnaire, and in the next stage the collected data has been analysed and classified based on both the traditional and revised Kano's models and evaluation tables, and finally the obtained results have been compared. Findings imply that while classifying various Kansei terms in respect of Kano major dimensions, i.e., must be, one dimensional, and attractive, seems similar based on the traditional and the revised approaches of Kano model, it seems that the revised Kano model provides more accurate information than the traditional Kano model, and this can be effective and profitable to those organisations that compete for higher customer satisfaction.
机译：这项研究的目的是提出一种关西工程和修订的卡诺模型的综合方法。客户的关西术语，即对汽车的要求，情感和情感已由关西工程部门确定和筛选，然后使用卡诺问卷向客户询问了每个关西术语，并在下一步收集了数据根据传统和改进的Kano模型和评估表对数据进行了分析和分类，最后对获得的结果进行了比较。研究结果表明，在根据Kano模型的传统方法和修正方法对Kano主要维度（即必须是一维且具有吸引力）的各个Kansei术语进行分类的同时，看起来似乎相似，但修正的Kano模型似乎提供了更准确的结果信息比传统的Kano模型更有效，这对于那些争取更高客户满意度的组织来说既有效又有利可图。

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