...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>International journal of quality and service sciences >Towards an approach for monetary valuation of services: Consumer choices in the multichannel environment
【24h】

Towards an approach for monetary valuation of services: Consumer choices in the multichannel environment

机译：迈向服务货币估值的方法：多渠道环境中的消费者选择

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Purpose - The purpose of this study is to suggest possible approach which can be applied to estimate the monetary value of the ancillary services in today's multichannel environment where consumers tend to exhibit cross-channel purchase behavior across the online and offline. Design/methodology/approach - This study conducts literature reviews to identify ancillary services and discuss their service paths across online and offline channels based on service-dominant logic. It then proposes discrete choice modeling approach with stated preference data to estimating the implicit value of services. Findings - By examining consumer decision-making process, some ancillary services attached to the products/services that consumers target at are revealed and discussed. By applying the discrete choice modeling approach which have been widely applied in the marketing and transportation area to describe consumers' multichannel choices, it is believed that the implicit value that consumers are willing to pay for having those ancillary services can be estimated. Originality/value - Value is generally considered transitory, stochastic and multidimensional and understood imprecisely. Past research recognized the importance of value to the service industry, but failed to give it a widely accepted definition. Issues on the value of time, value of information and value of services have been widely discussed in the literature, but most of them remained unsolved. The approach proposed by this study to estimating the value of services seems practicable and is worth a further validation by empirical study.
机译：目的-这项研究的目的是建议可行的方法，该方法可用于估计当今多渠道环境中消费者倾向于在线上和线下展示跨渠道购买行为的辅助服务的货币价值。设计/方法/方法-这项研究进行了文献综述，以识别辅助服务并根据服务主导逻辑跨在线和离线渠道讨论其服务路径。然后，提出了具有陈述的偏好数据的离散选择建模方法，以估计服务的隐性价值。调查结果-通过检查消费者的决策过程，揭示并讨论了与消费者所针对的产品/服务相关的一些辅助服务。通过应用已经在市场营销和运输领域广泛应用的离散选择建模方法来描述消费者的多渠道选择，人们相信可以估算出消费者愿意为拥有这些辅助服务而付出的隐性价值。原创性/价值-价值通常被认为是暂时性的，随机性的和多维的，并且理解不准确。过去的研究认识到价值对服务行业的重要性，但是未能给出广泛接受的定义。关于时间的价值，信息的价值和服务的价值的问题在文献中已被广泛讨论，但是大多数问题尚未解决。这项研究提出的估计服务价值的方法似乎是可行的，值得经验研究进一步验证。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号