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Technology-Enabled Value Co-Creation and Technology-Driven Service Design: A Conceptual Framework and Research Proposition

机译:技术促成的价值共同创造和技术驱动的服务设计:概念框架和研究命题

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摘要

The purpose of this article is to explore the role of the future technology such as mesh apps in the process of value co-creation from the service-dominant logic perspective, and how mesh apps can help users complete the activities and gain value. By reviewing the extant literature, this study proposes a conceptual framework which describes technology as a supportive role in helping users accomplish their tasks and co-create value. Moreover, it also proposes the technology-driven service design thinking in that technology triggers the service design process by detecting the actual behavior of activity engagement and provides information services and/or other necessary operand resources. Technology-driven service design tends to disregard beneficiaries' evaluation of the value created from the previous task accomplishment when it determines what operand resources will be provided in assistance with the next task engagement. Such design thinking without regard to the human's knowledge and previous experiences is expected to limit the value created by such future technology.
机译:本文旨在从服务主导逻辑的角度探讨诸如网格应用程序之类的未来技术在价值共创过程中的作用,以及网格应用程序如何帮助用户完成活动并获得价值。通过回顾现有文献,本研究提出了一个概念框架,该框架将技术描述为在帮助用户完成任务和共同创造价值方面的支持角色。此外,它还提出了技术驱动的服务设计思想,即技术通过检测活动参与的实际行为来触发服务设计过程,并提供信息服务和/或其他必要的操作数资源。当技术驱动的服务设计确定将提供哪些操作数资源来协助下一个任务参与时,往往会忽略受益人对先前任务完成所创造的价值的评估。这种不考虑人类知识和先前经验的设计思想有望限制这种未来技术创造的价值。

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