...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>International Journal of Services Technology and Management >How to counteract negative effect of adverse selection in Chinese e-commerce market? Comparative analysis on credit scoring system and guarantee system of TAOBAO
【24h】

How to counteract negative effect of adverse selection in Chinese e-commerce market? Comparative analysis on credit scoring system and guarantee system of TAOBAO

机译：如何抵消逆向选择对中国电子商务市场的负面影响？太保信用评分体系与担保体系的比较分析

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The adverse selection problems brought by information asymmetry have negative impact on e-marketing and reduce the efficiency of the online transaction. Now some trading online platforms are seeking ways to reduce adverse selection. Widely used approaches are credit scoring system and guarantee system. This paper takes transaction data from U disk market in TAOBAO as samples and analyses the role of these two systems. The results showed that the credit scoring system and guarantee system can effectively counteract negative effect from the adverse selection problems. Although the credit scoring system has a significant impact on transaction volume; guarantee system has greater impact on the trading volume than the credit scoring systems. In addition, these two systems are not substituted but have complement for each other. In the case of the existence of the guarantee system, consumers' option is still subject to the impact of the credit scoring system.
机译：信息不对称带来的逆向选择问题对电子营销产生负面影响，降低了在线交易的效率。现在，一些在线交易平台正在寻求减少逆向选择的方法。广泛使用的方法是信用评分系统和担保系统。本文以TAOBAO的U盘市场交易数据为样本，分析了这两个系统的作用。结果表明，信用评分体系和担保体系可以有效地抵消逆向选择问题的负面影响。尽管信用评分系统对交易量有重大影响；担保系统对交易量的影响比信用评分系统更大。另外，这两个系统没有被取代，而是彼此互补。在存在担保制度的情况下，消费者的选择仍然受到信用评分制度的影响。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号