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Measuring service quality in Macau luxury hotels using the QFD method: a case study

机译:使用QFD方法测量澳门豪华酒店的服务质量:一个案例研究

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摘要

With the vigorous development of its gaming industry, Macau has become a very popular tourist destination and many well-known brands in the hospitality industry have entered this highly competitive market. In order to improve service quality and maximise customer satisfaction, it is critical for hotels in this region to clearly understand the true needs of their customers. This study applied the quality function deployment (QFD) method to empirical data collected from 280 Macau customers at three hotels, four Macau hospitality managers, and one academic expert. The resulting customer requirement weights and improvement priorities can be used by hotel administrators to assess their current service offerings and to make adjustments as needed to achieve service quality assurance. Further, the study shows how the QFD method, with some modifications, can be applied more generally by tourism and economic development agencies in creating programs which support improvement priorities across an entire region.
机译:随着澳门博彩业的蓬勃发展,澳门已成为非常受欢迎的旅游胜地,酒店业的许多知名品牌已进入这个竞争激烈的市场。为了提高服务质量并最大程度地提高客户满意度,对于该地区的酒店来说,清楚地了解其客户的真正需求至关重要。这项研究将质量功能展开(QFD)方法应用于从三家酒店,四名澳门酒店经理和一名学术专家从280名澳门顾客那里收集的经验数据。最终的客户需求权重和改进优先级可以由酒店管理员用来评估其当前的服务产品,并根据需要进行调整以实现服务质量保证。此外,研究表明,经过一些修改的QFD方法可以被旅游业和经济发展机构更广泛地应用于制定支持整个地区改善重点的计划。

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