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首页> 外文期刊>International Journal of Services Technology and Management >Effects of population migration on rural tourism
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Effects of population migration on rural tourism

机译：人口迁移对乡村旅游的影响

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The recent non-metropolitan turnaround in the USA has resulted in population migration from large cities to small towns and countryside. The marketing opportunity presented to rural tourism comes with significant challenges for its sustainability. The focus of extant literature on sustainability has been more on the environmental and socio-cultural protection of the intrinsic qualities in the countryside, but less on the economic viability and marketing feasibility of rural tourism. The understanding of rural tourists has particularly been overlooked. This study examined the relationship between population migration at tourist origins and tourist arrivals from these origins to a rural destination. Through a conceptual application of gravity model, the study found that population migration exerted a significant effect on tourist arrivals. The study also revealed that the demographic variable of gender affected the dynamics of the relationship, suggesting that demographic information of migrants at tourist origins can offer richer marketing intelligence for rural destinations. The study's findings highlight the importance for rural communities to understand population migration at source markets, and provide a scientific tool to predict migration-induced tourist demand to rural destinations.
机译：美国最近发生的非大都市性转变导致人口从大城市迁移到小城镇和农村。乡村旅游带来的营销机会对其可持续性提出了重大挑战。现有文献对可持续性的关注更多地集中在乡村本质的环境和社会文化保护上，而较少关注乡村旅游的经济可行性和市场可行性。对乡村游客的了解尤其被忽视。这项研究考察了旅游者的人口迁移与从这些来源到乡村目的地的游客到达之间的关系。通过重力模型的概念应用，研究发现人口迁移对游客的到来产生了重大影响。该研究还表明，性别的人口统计学变量影响了这种关系的动态，这表明在旅游目的地移民的人口统计学信息可以为农村目的地提供更丰富的营销情报。这项研究的结果突出了农村社区了解客源市场上人口迁移的重要性，并提供了科学的工具来预测人口迁移引起的对农村目的地的游客需求。

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