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首页> 外文期刊>International Journal of Services Technology and Management >Intermediating between the international and local levels: business consultancy and advertising firms and their clients in Finland
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Intermediating between the international and local levels: business consultancy and advertising firms and their clients in Finland

机译:在国际和地方之间进行中介:商业咨询和广告公司及其在芬兰的客户

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摘要

The role of Knowledge-Intensive Business Services (KIBS) as intermediaries and nodes in innovation systems has recently become more acknowledged. The increased need of clients to monitor and understand the international developments in their respective fields of business often calls for access to global business intelligence, in which KIBS can act as pipelines. The main purpose of this article is to study and discuss the role that KIBS play in their clients' innovation activities and, particularly, whether and how KIBS channel knowledge from the international to national and regional levels. Empirically, the focus particularly lies on two Finnish KIBS subsectors: advertising and marketing services and business and management consultancy, including some of the largest firms of these industries.
机译:知识密集型业务服务(KIBS)作为创新系统中的中介和节点的作用最近得到了越来越多的认可。客户对监视和了解其各自业务领域中国际发展的日益增长的需求经常要求获得全球商业智能,而KIBS可以充当其中的管道。本文的主要目的是研究和讨论KIBS在其客户的创新活动中所扮演的角色,尤其是KIBS是否以及如何将知识从国际传播到国家和地区。从经验上讲,重点尤其放在两个芬兰KIBS子部门上:广告和营销服务以及商业和管理咨询,包括这些行业中的一些最大的公司。

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