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首页> 外文期刊>International Journal of Services Technology and Management >A dynamic evaluation of factors determining the quality of service perceived by clients: an empirical analysis focused on the consultancy sector
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A dynamic evaluation of factors determining the quality of service perceived by clients: an empirical analysis focused on the consultancy sector

机译:动态评估决定客户感知服务质量的因素:以咨询业为中心的实证分析

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摘要

The buyer-seller relation has become an integral part of business strategy in the service sector. This study begins from the importance of quality of service in the buyer-seller relation and adds evidence concerning an issue missing in other studies performed: the importance that clients attribute to dimensions of perceived quality varies as a function of the length of their relation to the firm. We identify which dimensions of quality of service should at any given moment be the primary concern of management and which should have secondary significance. To do this, we contacted an experienced national consultancy in order to learn, by means of a multiple linear regression model, the value attributed on the part of its clients to the quality of service and its dimensions. The study shows how buyers value some dimensions of perceived quality as a function of the length of their relation to the organisation.
机译:买卖双方关系已成为服务业业务战略不可分割的一部分。这项研究从服务质量在买卖双方关系中的重要性开始,并增加了有关其他进行的研究中缺少的问题的证据:客户归因于感知质量维度的重要性随其与顾客之间关系长度的变化而变化。公司。我们确定在任何给定时刻,服务质量的哪些维度应该是管理的主要关注点,而哪些应该具有次要的意义。为此,我们联系了经验丰富的国家咨询公司,以便通过多元线性回归模型来了解其客户部分归因于服务质量及其规模的价值。该研究表明,购买者如何根据他们与组织的关系长度来评估感知质量的某些方面。

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