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首页> 外文期刊>International Journal of Services Technology and Management >Transforming an old economy company into a new economy: a case study of Japan
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Transforming an old economy company into a new economy: a case study of Japan

机译：将旧经济公司转变为新经济：以日本为例

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摘要

This paper presents a case study of how, over the last two years, a large, traditional corporation simultaneously created new service markets and established a dominant position in the competitive mobile internet business field in Japan. The corporation accepted a new organisational body that has an entrepreneurial spirit and consists of different types of personnel, then continuously promoted emergent strategies. At the same time, in an attempt to implement strategic innovation, the company integrated the above strategies with specific strategies practised by the existing line organisational body. Through a case study, this paper discusses the factors for success encountered in the course of achieving strategic innovation in the mobile internet field, i.e. the creation of a new market through the creation of strategic communities based on cooperation between different organisations.
机译：本文提供了一个案例研究，说明在过去两年中，一家大型的传统公司如何同时创建新的服务市场并在日本竞争激烈的移动互联网业务领域中确立了主导地位。公司接受了具有企业家精神，由不同类型的人员组成的新组织机构，然后不断推广新兴战略。同时，为了实施战略创新，该公司将上述战略与现有生产线组织机构实施的特定战略进行了整合。通过案例研究，本文讨论了在实现移动互联网领域的战略创新过程中遇到的成功因素，即通过基于不同组织之间的合作创建战略社区来创建新市场。

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