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首页> 外文期刊>International Journal of Services Technology and Management >What constitutes excellent user experience in online consumers' return services?
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What constitutes excellent user experience in online consumers' return services?

机译：什么构成在线消费者退货服务中的优秀用户体验？

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摘要

More transactions of the commodities are in digital as the development of the internet conditions. However, non-face-to-face transactions may lead to one main problem, which is the possibility that commodities fail to meet consumers' expectations and the inevitable occurrence of return problems. Hence, improving the return service experience of customers and building their trust have become the focus of business considerations. The author studied 1,002 after-sales review samples based on the research model on the influencing factors of online consumers' return service satisfaction. By compiling and labelling the sample data, the author quantified consumers' emotion through emotion analysis and multiple linear regressions. This study provides basis for businesses to improve the quality of return service by validating and explaining the research model.
机译：商品的更多交易作为互联网状况的发展。然而，非面对面的交易可能导致一个主要问题，这是商品无法满足消费者的期望和不可避免的返回问题的必然可能性。因此，提高客户的回报服务经验，构建信任已成为业务考虑的重点。作者在线消费者回报服务满意度的影响因素研究了1,002次售后审查样本。通过编译和标记样本数据，作者通过情感分析和多元线性回归量化消费者的情感。本研究为企业提供了通过验证和解释研究模式来提高回报服务质量的基础。

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