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首页> 外文期刊>International Journal of Services Technology and Management >Mobile shopping convenience behaviour: the quest for a conceptual framework
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Mobile shopping convenience behaviour: the quest for a conceptual framework

机译：移动购物便利行为：追求概念框架

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摘要

The continuous surge in mobile shopping activities among customers related to these emerging shopping channels, empirical research that tests the effect of the multi-dimensional construct of convenience towards the customers' mobile shopping behavioural intention are lacking within the literature. The main goal of this paper is to conceptualise a framework that explains the intention of customers to shop using their mobile devices. The paper focuses on the multi-dimensional nature of convenience in mobile shopping setting. Derived from the concept of utilitarian values, convenience has been reported to be one of the foremost drivers for utilitarian online shopping behavioural intention. Past literature has only conceptualised convenience for mobile-based online shopping as a unidimensional construct, despite the evidence for it to occur as a multi-dimensional construct. Arguments are also made for the construct to exist as a second-order formative which would better visualise the purchasing process of the customer in mobile shopping.
机译：与这些新兴购物渠道相关的客户相关的移动购物活动的持续增长，实证研究测试了在文献中缺乏对客户移动购物行为意图的多维构建的效果。本文的主要目标是将框架概念阐述，该框架解释了客户使用其移动设备购物的意图。本文侧重于移动购物环境方便的多维性质。据报道，源自功利值的概念，是有利于在线购物行为意图的最重要驱动因素之一。过去的文献仅概念化了基于移动的在线购物作为一个单向构建的便利性，尽管它是作为多维结构的证据。争论也是为了将构造作为二阶形式存在，这将更好地可视化客户在移动购物中的购买过程。

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