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首页> 外文期刊>nternational Journal of Shipping and Transport Logistics >Selection of logistics service modes in e-commerce based on multi-oligopolies Cournot competition
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Selection of logistics service modes in e-commerce based on multi-oligopolies Cournot competition

机译：基于多寡头古诺竞争的电子商务物流服务模式选择

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摘要

This paper focuses on the selection of e-commerce logistics service modes that is becoming more and more prominent as its importance. The current researches are mainly limited by using the empirical method but rarely considering the multi-oligopolies competition and comparison among modes. Four modes are modelled in this paper based on multi-oligopolies Cournot competition theory. The results show that the improvement of logistics service management and technological progress are the basis, the marginal service cost is the most important, then the transaction cost and the scale effect in the mode selection. When the logistics service ability is given, the mode of opened platform provides to online stores (PO) is an advantage strategy for e-commerce platform and common online stores. The mode of opened 3PL providers provide to online stores (TO) is an advantageous strategy with competitive price for opened platform and is more attractive to small online stores.
机译：本文着重于电子商务物流服务模式的选择，其重要性日益凸显。目前的研究主要受经验方法的限制，但很少考虑多寡竞争和模式间的比较。本文基于多寡头古诺竞争理论对四种模式进行了建模。结果表明，物流服务管理的改善和技术进步是基础，边际服务成本是最重要的，其次是交易成本和规模效应。在具备物流服务能力的情况下，开放平台提供给在线商店（PO）的方式是电子商务平台和普通在线商店的优势策略。开放的3PL提供者提供给在线商店（TO）的模式是一种具有优势的价格策略，具有开放的平台价格，并且对小型在线商店更具吸引力。

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